About Us
MISSION & VISION
Through the years, we have grown to become one of the country’s strongest financial services companies.
Since opening our first Agencia Cebuana in Cebu, we have been undergoing breakthroughs to achieve our vision of becoming the best.
Company Mission
Company Vision
We will empower Filipinos through financial services anytime and anywhere.
OUR HISTORY
Through the years, we have grown to become one of the country’s strongest financial services companies.
Since opening our first Agencia Cebuana in Cebu, we have been undergoing breakthroughs to achieve our vision of becoming the best.
Agencia Cebuana adopted Cebuana Lhuillier as its trade name.
We expanded bullishly nationwide.
Total number of our branches exceeded 200.
Cebuana Lhuillier Services Corporation, our money remittance and auxiliary financial services arm, was established.
Eldest son Jean Henri Lhuillier assumed the duties of his father Philippe Jones as Executive Vice President and General Manager.
Cebuana Lhuillier Rural Bank, our banking arm, was established.
Cebuana Lhuillier Insurance Solutions, our insurance arm, was established.
Cebuana Lhuillier opened its 700th branch and was recognized as the largest chain of pawnshops in the world by Guinness World Records.
The Chamber of Pawnbrokers of the Philippines honors Ambassador Phillipe J. Lhuillier with its Presidential Award for his unrelenting service to the industry.
Sarah Geronimo became the brand ambassadress of Cebuana Lhuillier.
We incorporated the latest technology in our branches for faster, smoother, and better services. Our pawning business became the first in the industry to take advantage of computer systems and applications to innovate and diversify our services.
E-load service was made available in all branches through a system developed internally through partnerships with telecommunications companies.
We became the first in the industry to use SMS to improve our services. We were the first to send an expiry notice through SMS and in the following year, we sent the first remittance receipt notice through SMS—both considered breakthroughs in the industry.
We introduced our loyalty rewards program, 24k Rewards Program, another first in the industry.
We introduced our collections service to companies.
The bills payment service was offered through direct partnerships with utility companies, schools, and other partners.
Our pawning business introduced the Renew Anywhere service in all our branches.
Our branches hit the 1,500 mark.
Our partner companies officially exceeded 80, a feat in the industry.
Our 24k Rewards Program had its 2,500,000th member.
We staged our grandest event yet—a series of nationwide concerts which we called Pistahang Cebuana, featuring Sarah Geronimo—to celebrate our 25th anniversary.
Coco Martin became part of our family.
We established our first overseas branch in Hong Kong
Our 24k Rewards Program already reached five million members.
We opened a marketing office in Dubai.
Our number of branches reached over 1,800.
CLIS obtained ISO 9001:2008 certification.
We added OFW Loans to our roster of products.
Alden Richards became part of our family.
Launched the new Cebuana Lhuillier Finance Corporation to widen its service from pawning to other non collateralized micro loans.
We formed the Cebuana Lhuillier Marketing Services, Inc. to extend our services to corporate account units, SMEs, and micro entrepreneurs.
We celebrated our 30th year with a 3 part concert in Mall of Asia Arena, The Hoops Dome in Cebu and USEP in Davao.
Our number of branches reached over 2,200.
We became the Philippine’s Premiere Micro Financial Institution and The Country’s Largest Lending Network.
We implemented a disaster resilience campaign launched via a Forum and capped by giving free insurance to 1M Filipinos during the “Pilipino Protektado Day.”
We reached more than 1,000,000 partner locations globally and more than 4,000 partner locations locally.
Cebuana Lhuillier loyalty rewards program, 24K, reached more than 9M members.
Launched Cebuana Lhuillier Micro Savings, a product intended to provide Filipinos with a more convenient and affordable means to save their hard-earned money.
We reached the 1 million mark for Micro Savings account holders in June 2019.
Launched eCebuana with Cebuana Lhuillier Rural Bank that offers Micro Savings account management, sending money, remittance and buying eLoad.
Grew from 2,200 to 2,500 Cebuana Lhuillier branches nationwide
Launched Cebuana Lhuillier Quikz in partnership with Pangea Money transfer
Launched Cebuana from Home that helped Filipinos avail of Cebuana Lhuillier products and services online despite the COVID-19 pandemic.
Reached 4 million Micro Savings account holders.
Over 30 million clients through its more than 2,500 branches with 20,000 domestic partners and 1.7 million physical and virtual touchpoints.
Transformation of CLIS to Cebuana Lhuillier Insurance Brokers Inc
Transformation of CLIS to Cebuana Lhuillier Insurance Brokers Inc
24k reached 20M members
24k introduced the Coupon Rewards Program
Amb. Philippe Jones Lhuillier
CHAIRMAN AND FOUNDER
Jean Henri Lhuillier
PRESIDENT AND CEO
PHILIPPE ANDRE LHUILLIER
SENIOR EXECUTIVE VICE PRESIDENT
MANAGEMENT COMMITTEE
Ergilio Ong
Senior Vice President and Group Head
Digital Products
Dennis Valdes
First Vice President and Group Head
Cebuana Lhuillier Rural Bank
Jose Miguel Jimenez
First Vice President and Group Head
Pawnshop Operations
Filemon Cecilio Cabungcal
First Vice President and Group Head
Finance
Michael Sena
First Vice President and Group Head
Integrated Marketing and Communications
MARISSA ANCOG
First Vice President and Group Head
Planning and Quality Management
Anthony Lou M. Bernabe
First Vice President and Group Head
Cebuana Lhuillier Insurance Brokers, Inc.
Allan Malig
First Vice President and Group Head
Information and Communications Technology
Atty. Rose Ereño
First Vice President and Group Head
Legal Services
Erlinda Sumañga
First Vice President and Group Head
Money Transfer
Jo-Ann Tacorda
First Vice President and Group Head
Corporate Services
Christine Syjueco
First Vice President and Group Head
Retail Business Group
Severino Gonzales
First Vice President and Group Head
Properties
Ruth Viray
First Vice President and Group Head
Shared Services Center
Annette Tirol
Senior Vice President and Group Head
Customer Engagement and Market Development
Rozelyn Torreno
Executive Assistant to the CEO
Office of the President
General Managers
Gilbert Uy
GENERAL MANAGER
Bacau Bay Coron
Elesa Modiquillo
GENERAL MANAGER
Just Jewels
SEALS OF EXCELLENCE
As we continue to serve the local and international markets, our commitment to always provide our clients with excellent service remains to be the integral mission of our organization. In the recent years, our efforts have been recognized by different award-giving organizations, both local and international.
EXCELLENCE IN LEADERSHIP, PJ Lhuillier Group of Companies
- Philippine Quill Awards 2020: Internal Communication Category; Marketing Advertising and Brand Communication Category; Customer Relations Category; Corporate Social Responsibility Category
- Learning Elite Award: 2020 Gold Awardee
- International Business Award 2020: International Service Excellence Award for Customer Focused Innovations (CSIA)
Golden Bridge Awards 2020
GRAND WINNER
- Gold Award for Communications or PR Campaign of the Year for Community Relations
- Gold Award for Communications or PR Campaign of the Year for Financial Services & Investor Relations
- Gold Award forCommunications or PR Campaign of the Year for Internal Communications
- Gold Award for Communications or PR Campaign of the Year for Public Service
- Gold Award for Live Event of the Year for Product or Service Launch Event
- Silver Award for Other Services : Cebuana Lhuillier Micro Savings
- Bronze Award for Most Innovative Company of the Year
Stevies 2020
- Gold: Art, Entertainment & Public – Live Event – Cebuana Lhuillier Micro Savings launch Communications or PR Campaign of the Year – New Product or Service Launch – Cebuana Lhuillier Micro Savings launch
- Silver: Achievement in Product Innovation – Cebuana Lhuillier Micro Savings Most Innovative Company of the Year – Up to 2,500 Employees Marketing Campaign of the Year – Financial Products & Services – Iponaryo Campaign
- Bronze: Communications or PR Campaign of the Year – Internal Communications – 100 or More Employees – Iponaryo Internal Campaign Company of the Year – Financial Services – Large
International Finance Awards, 2020
- Most Innovative Microinsurance Product : ProtectMax – 2020
Insurance Asia Awards, 2023
- Domestic Broker of the Year – 2023
- Health Initiative of the Year – 2023
Asian Banking & Finance Retail Banking Awards, 2021
- Bank of the Year for Rural/Cooperative 2021
Asian Banking & Finance Retail Banking Awards, 2022
- Bank of the Year for Rural/Cooperative 2022
Asian Banking & Finance Retail Banking Awards, 2023
- Bank of the Year for Rural/Cooperative 2023
EXCELLENCE IN TECHNOLOGY
ISO/IEC 27001:2005 Certification Networld Capital Ventures, Inc.
EXCELLENCE IN PAWNING
A trusted member of National Pawnbrokers Association
CHAMBER OF PAWNBROKERS OF THE PHILIPPINES MEMBER
CEBUANA LHUILLIER'S COMMITMENT TO CLIENTS
Cebuana Lhuillier’s commitment is to always provide you, our valued clients, the highest standards of client experience.
We aspire to provide the best client experience every time you transact with us at every channel and through every employee, to make you feel that you are a Kaibigan, Ka-Cebuana.
Cebuana Lhuillier offers one-stop-shop services to our clients. Aside from pawning, clients can avail of international and domestic money remittance services, microinsurance and micro savings products, as well as bills payment, foreign exchange, and e-loading services.
When you transact with us, we shall: Manifest courtesy in our words and actions.
We shall give you due respect and attention in your every service interaction with the company.
Aim to cultivate a lasting relationship.
We shall treat each transaction as a starting point for a lasting relationship by creating a positive first impression and continuously engaging with you after the transaction.
Deliver professional and personalized service.
We shall act, communicate, and present ourselves in a professional manner. We shall value your reputation, personal information (e.g., contact number, beneficiary information), hard-earned money, valuable items, time and effort. We shall be sensitive and aware of your specific needs to be able to deliver personalized service.
We monitor your level of satisfaction with our service.
SMS – We proactively gather your feedback by sending you SMS to check service satisfaction with your recently availed service.
Surveybot – We deployed a chatbot, “Ceb”, for an interactive, digital and automated self-service survey regarding your branch experience. You can search for and chat with him on Facebook Messenger.
We make our services available to you through all the available channels possible.
Aside from our 2,500 branches nationwide, you may access our services using your mobile phone or computer.
We value your loyalty.
Our 24k Plus Membership Rewards Program is a way of showing gratitude to our loyal clients. 24k Plus cardholder are entitled to exclusive privileges, discounts, special offers and other exciting freebies.